When using or purchasing a specific lure from a company you should try to contact them and ask for color suggestions and other tips that my help you select the right lure.  Most companies have a forum or message board now and you can find the information to help get you started.  There are always specific tuning methods for each lure that will help you catch more fish.  The information is at your finger tips thanks to the internet.  It is time to put it to good use and save yourself the time and money on lure colors that aren’t suitable for your lake or river system.